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Week 2: E-Commerce Models and IT Systems for Internet-Based Companies

April 4, 2021
Brenda I. Belcher

Week 2: E-Commerce Models and IT Systems for Internet-Based Companies

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

—Jeff Bezos

Making purchases online is now just as common as buying something from a storefront. Instead of needing to try on a new shirt at the department store, you can order it online and return it if it does not fit. Instead of waiting in long lines to register the tags for your car every year, in most cases, you can pay your fees online and receive the tags in the mail. From movie tickets to groceries, the way in which products and services are purchased continues to evolve, and the underlying structures that support these transactions are known as electronic commerce, or e-commerce, systems.

This week, you explore the domain of e-commerce and the various models that exist within it. For the Discussion, you analyze how the operations of two businesses are supported by information systems and e-collaboration. In the Assignment, you will examine the features of e-commerce and the relationships between IT and e-commerce, as well as e-commerce organizational strategies.

Learning Objectives

Students will:

  • Analyze the functionality of information systems that enable customer relationship management
  • Analyze the functionality of information systems that enable supply chain management
  • Appraise the purpose of e-collaboration to support e-business operations
  • Describe features of e-commerce
  • Analyze the characteristics of various e-commerce models

Due This Week

DescriptionDue Dates
Discussion: Integrating IT Systems for E-Commerce and E-BusinessPost your initial posting by Day 3.
Respond to your colleagues by Day 5Walden Check BoxNote: As you complete this first Discussion, be sure to reference the Week 2 Discussion Rubric.
Assignment: E-Business and E-Commerce Models and ComponentsSubmit your Assignment by Day 7Walden Check BoxNote: As you complete this first Assignment, be sure to reference the Week 2 Assignment Rubric.

Learning Resources

Required Resources

The Basics of E-Commerce

Whether you were familiar with the term or not, it is likely that you have participated in e-commerce. This is true if you have ever bought an item online, sent an electronic invoice at your job, or renewed you driver’s license online. E-commerce is used to make transactions between various entities—including people, companies, and governments. Through these resources, you will explore the basics of e-commerce and the different types of e-commerce models that organizations can implement.Bhalla, P. (2017, December 5). Types of eCommerce business models, pros, and cons [Blog post]. Retrieved from https://www.kartrocket.com/blog/ecommerce-business-models-types-pros-cons/Time Estimate: 4 minutesChen, M. (2013, November 4). E-commerce: Business models [Video file]. Retrieved from https://www.youtube.com/watch?v=DW6Bg_BjeWQNote: The approximate length of this media piece is 13 minutes.Ecommerce Guide. (2018). What is ecommerce? Retrieved from https://ecommerceguide.com/guides/what-is-ecommerce/Time Estimate: 23 minutesFernandes, J. (2014, October 5). Types of e-commerce [Blog post]. Retrieved from https://bloomidea.com/en/blog/types-e-commerceTime Estimate: 5 minutesHasan, M. (2013, November 12). Major types of e-commerce [Video file]. Retrieved from https://www.youtube.com/watch?v=FAyit_s9eY0Note: The approximate length of this media piece is 7 minutes.Rouse, M. (2018). E-commerce (electronic commerce or EC). Retrieved from https://searchcio.techtarget.com/definition/e-commerceTime Estimate: 8 minutes

CRM and SCM in IT

Effective e-commerce requires systems to support the relationships between companies, consumers, and entities critical to the supply chain. These resources will provide you with an overview of customer relationship management, supply chain management, and how collaboration is accomplished through IT systems.Duggan, T. (n.d.). Supply chain management vs. customer relationship management. Retrieved February 1, 2019, from https://smallbusiness.chron.com/supply-chain-management-vs-customer-relationship-management-10231.htmlTime Estimate: 4 minutesTariq, M. U. (2016, August 10). Importance of integrating CRM (customer relationship) with SCM (supply chain). Retrieved from https://www.linkedin.com/pulse/importance-integrating-crm-customer-relationship-scm-supply-tariq/Time Estimate: 4 minutesWesterveld, J. (2017, November 7). Collaboration in supply chain management is key [Blog post]. Retrieved from https://blog.kinaxis.com/2017/11/collaboration-supply-chain-management-key/Time Estimate: 6 minutes

Important Documents for This Week

Document: Academic Writing Expectations for 2000/3000-Level Courses (PDF)Document: Walden Undergraduate Paper Template (Word document)


Discussion: Integrating IT Systems for E-Commerce and E-Business

In this week’s Learning Resources, you examined how information systems support critical functions related to e-commerce and e-business operations. There are several e-commerce models, and the one a business selects will also determine which types of IT systems are needed to support customer relationship management, supply chain management, and e-collaboration.

In this Discussion, you will identify two e-commerce businesses and analyze information systems that support their functions.

To prepare for this Discussion: 

  • Review this week’s Learning Resources.
  • Select two businesses that utilize different e-commerce business models and consider how these businesses use information systems to support the functions of their business. In particular, consider how each business applies customer relationship management (CRM) and supply chain management (SCM), as well as how e-collaboration supports business operations.
  • Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.

By Day 3

Post a 150- to 225-word (2- to 3-paragraph) analysis of how each business’s operations are supported by CRM, SCM, and e-collaboration. For each of these businesses, analyze the following:

  • How CRM would be applied for each business
  • How SCM would be applied for each business
  • The purpose of e-collaboration in supporting each business’s operations
  • To support your response, be sure to reference at least one properly cited scholarly source.

Walden Check BoxRefer to the Week 2 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.

Read some of your colleagues’ postings.

By Day 5

Respond with at least 75 words (1 paragraph) eachto two or more of your colleagues’ postings by doing one of the following:

  • Propose one or more inefficiencies that could be improved in your colleague’s selected business(es) with an integrated system supporting CRM and SCM.
  • Identify one or more additional applications of CRM or SCM for your colleague’s selected business(es).

Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned or any insights you have gained as a result of the comments your colleagues made.

Submission and Grading Information

Grading Criteria

To access your rubric:Week 2 Discussion Rubric

Post by Day 3 and Respond by Day 5

To participate in this Discussion:Week 2 Discussion


Assignment: E-Business and E-Commerce Models and Components

There are a variety of e-commerce models, including business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. These models have commonalities and distinct characteristics, and it is important to understand their similarities and differences in order to know which model to apply to specific scenarios.

In this Assignment, you will respond to a set of questions on the features of e-commerce and the characteristics of e-commerce models. You will also apply your knowledge of these concepts to real-world scenarios.

To prepare for this Assignment: 

  • Review this week’s Learning Resources.
  • Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.

By Day 7

Submit your responses to the following prompts.

  • Explain e-business, e-commerce, and their main features. (75 words, or 1 paragraph)
  • Compare three major e-commerce business models. (225 words, or 3 paragraphs)
  • For each of the e-commerce business models you selected in the previous question, provide an example of a scenario in which the selected business model would be most appropriate and explain why. Additionally, provide an example scenario for each business model that would not be appropriate and explain why. (225–375 words, or 3–5 paragraphs)
  • For each model you identified in the second question, identify the information technology components required to enable their organizational function. (225 words, or 3 paragraphs)

Note: For each prompt, be sure to reference at least one scholarly source to support your answer. Use the Walden Undergraduate Paper Template, provided in this week’s Learning Resources, to complete this Assignment.

Walden Check BoxRefer to the Week 2 Assignment Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.

Submission and Grading Information

To submit your completed Assignment for review and grading, do the following:

  • Please save your Assignment using the naming convention “WK2Assgn+last name+first initial.(extension)” as the name.
  • Click the Week 2 Assignment Rubric to review the Grading Criteria for the Assignment.
  • Click the Week 2 Assignment link. You will also be able to “View Rubric” for grading criteria from this area.
  • Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK2Assgn+last name+first initial.(extension)” and click Open.
  • If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database.
  • Click on the Submit button to complete your submission.
Grading Criteria

To access your rubric:Week 2 Assignment Rubric

Check Your Assignment Draft for Authenticity

To check your Assignment draft for authenticity:Submit your Week 2 Assignment draft and review the originality report.

Submit Your Assignment by Day 7

To submit your Assignment:Week 2 Assignment


Week in Review

This week, you explored e-commerce models and IT systems by analyzing how information systems enable customer relationship management and supply chain management, as well as appraising the purpose of e-collaboration when supporting e-business operations. You examined features of e-commerce and analyzed the various characteristics of e-commerce models that organizations incorporate.

Next week, you will focus on the concepts of emerging technologies and innovation. You will examine how to determine the potential value of an emerging trend or technology and analyze how an organization can apply them. You will identify what processes are involved in change management for organizations and will explore strategies and management techniques that organizations can use to successfully incorporate innovative technologies.

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